How to keep your business relevant was the theme of this year’s Annual Meeting/Luncheon. A keynote presentation from Ross Shafer described practical actions that all of us can take to ensure that our companies are on the leading edge.
Board President, Jeff Louman, highlighted some of the major changes over the past 40 years that have affected the way business is conducted. To keep up with these changes, the Yakima County Development Association has continued to evolve and adapt in the way we approach business development and job creation.
The launch of our new marketing effort, Choose Yakima Valley, was also unveiled at the event. In the next few months you will see a complete roll out of this new messaging on our website, in our marketing materials, and in our other communication pieces. Choose Yakima Valley is a call-to-action to businesses outside and inside of Yakima County to choose the Valley for their future growth.